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and chief research officer at the intelligentelci advisory group. dana, where does the stock go from here? >> overall it needs to have results. it needs to have same-store sales. it's getting closer to flat than the negative 12% and they're going up against a negative 26% to negative 32% through the back half of the year. >> is this a positive development? is this a negative development? do you say there was going to be an overhang on the stock and the good news is they just cleared that overhang out in one fell swoop? or do you say to yourself, if he's willing to take a loss at this point, that's bad news for everybody? >> i think your first scenario's more likely. i think it was disruptive in terms of what was going on. you have to be able to get the company to some sort of level of stabilization. it was challenging to do that with the boardroom fights happening on main street. and now the holiday season is coming, the most important time of the year for the company. they're trying to get the home department fixed and focus and concentration is the key. >> courtney, the view inside jcpe
's associates, also known as workers. >> let's bring in dana telsy standing by and has more thoughts on this as well. we're just getting you on the phone. you're just hearing this news as we are. having watched what happened at jcpenney, is this a good development? >> the company needs stabilization. the key is getting through this back to school and christmas season in order to reinvigorate traffic, to bring people back in the stores, board room fights don't need to be played out on main driving sales should be the focus. anything that brings calm internally and externally is the right thing to do. >> what do you think about what jcpenney has in stores now. are they ready for the back to school season, will they be ready for the shopping season? >> i was just in chicago doing my shopping tour yesterday and they're ready for back to school, back to school signs are all over, traffic was a little bit better than we have seen there in the past. but the arizona jeans are out. and now it is getting the customers in the door. >> and just in terms of traffic, how does that match up with wh
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